About Rugs
of Dorset
Our Story: From Twickenham to Dorset
At Rugs of Dorset, formerly known as Twickenham Rug Company, our journey is one of tradition, passion, and dedication to the timeless art of rug craftsmanship. With decades of experience rooted in a family-run wholesale business, we launched our retail venture in 2020 to bring authentic, handwoven rugs directly to homes across the UK.
Our recent relocation to the charming market town of Dorchester marked more than just a change of scenery—it symbolised a fresh chapter. Surrounded by Dorset’s rich heritage and artistic spirit, we felt inspired to rebrand as Rugs of Dorset, reflecting both our local pride and our enduring commitment to quality.
From the bustling streets of Twickenham to the historic heart of Dorset, our mission has remained constant: to connect our customers with unique rugs that combine cultural heritage, artistic expression, and everyday functionality. We believe a rug should not only complement your décor but also enrich your living experience, offering warmth, texture, and a sense of timeless elegance.
What Our Customers Say
Our customers love the quality, service, and unique designs they discover at Rugs of Dorset. See what they have to say!
Looking Ahead: A Legacy of Craftsmanship
As Rugs of Dorset grows, our vision is to continue bridging the gap between traditional craftsmanship and modern living. We aim to be more than just a rug retailer—we want to be storytellers, curators of culture, and champions of sustainable, ethical design. Whether you’re looking to make a statement in your living room, add warmth to a bedroom, or invest in a timeless heirloom, we invite you to explore our world of handwoven rugs—where every piece has a story, and every customer becomes part of ours.
Celebrating Global Craftsmanship
Each rug we offer carries a story—woven by artisans from weaving communities across Persia, Afghanistan, India, Turkey, and beyond. These are not factory-made imitations; they are genuine, hand-knotted or flat-woven pieces created using techniques passed down through generations. We work directly with trusted suppliers to ensure ethical sourcing, supporting the livelihoods of skilled craftspeople while bringing authentic beauty into your home.
Whether you’re drawn to the geometric patterns of a bold Afghan Kilim, the luxurious texture of a Persian Tabriz, or the rustic charm of a tribal Qashqai rug, our curated collection celebrates diversity in design and tradition.
Our Commitment to
Personal Service
At Rugs of Dorset, we understand that choosing a rug is a personal experience. A rug can define a room, evoke memories, or simply offer comfort underfoot. That’s why we provide a tailored service, taking time to understand your needs, style preferences, and space requirements. Our goal is not just to sell a rug, but to help you find a piece that resonates with you—something you’ll cherish for years to come.
We believe in building lasting relationships with our customers, offering ongoing advice, care tips, and support long after your purchase.
Visit Our Dorchester
Showroom or
Shop Online
Located in the heart of Dorset, our welcoming showroom invites you to explore the colours, textures, and stories behind each rug. We encourage customers to take their time, ask questions, and even try rugs at home to ensure the perfect fit. For those further afield, we offer virtual consultations and detailed imagery to replicate the in-store experience.
- Address: 181 Bridport Road, Poundbury, Dorset, DT1 3AH
- Phone number: 01305 605550
- Email: info@rugsofdorset.co.uk
Our online platform is designed to make discovering your ideal rug simple and enjoyable. With comprehensive product details, high-quality images, and responsive customer support, you can browse our extensive range from the comfort of your home—knowing you’re buying a genuine, handwoven piece.
Frequently Asked Questions
When was Rugs of Dorset established?
Rugs of Dorset was founded in 2020 to bring together a carefully selected collection of handwoven rugs and a more personal approach to helping customers choose the right piece for their home.
Where is Rugs of Dorset based?
Rugs of Dorset is based in Dorchester, Dorset. Customers can visit the showroom to browse the collection in person, while online shopping is available for customers across the UK.
What makes Rugs of Dorset different from other rug retailers?
The business focuses on individual handwoven rugs, personal guidance and a carefully curated collection rather than a mass-produced range. Customers can receive help with choosing the right size, style, colour and design for their space.
Are your rugs handmade?
Many of the rugs available from Rugs of Dorset are handwoven using traditional techniques. Individual product descriptions provide more information about the construction, materials and origin of each rug.
Where do your rugs come from?
The collection brings together rugs made by skilled craftspeople from different rug-making regions and traditions. Each piece is selected for its design, workmanship, character and suitability for modern homes.
Why does Rugs of Dorset focus on traditional craftsmanship?
Traditional rug-making techniques can produce durable, distinctive pieces with individual variations that are difficult to replicate through mass production. Supporting these skills also helps preserve established weaving traditions and cultural design methods.
Can Rugs of Dorset help me choose a rug?
Yes. The team can offer guidance on rug size, colour, pattern, placement and suitability for different rooms. Bringing room measurements or photographs can make it easier to narrow down the most appropriate options.
Can I visit the Dorchester showroom?
Yes. Customers are welcome to visit the Dorchester showroom to view rugs in person and discuss their requirements. It is advisable to check the current opening times or contact the team before travelling.
Do you sell rugs online as well as in the showroom?Do you sell rugs online as well as in the showroom?
Yes. Rugs can be browsed and purchased through the Rugs of Dorset website, making the collection available to customers across the UK as well as those who can visit the showroom locally.
What is Rugs of Dorset’s approach to customer service?
Rugs of Dorset aims to provide friendly, knowledgeable and personal support from the initial search through to choosing and ordering a rug. The focus is on helping customers make a considered choice rather than pressuring them into a purchase.
